LEVI’S SKI TOUR
LEVI STRAUSS & CO.
BRIEF
Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.SOLUTION
The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a 70 page book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.SERVICES RENDERED BY C.G.H.
– Art direction
– Sketching and ideation
– 3D renders
– 3D modeling and layout of truck build
– Book layout and design
– Design of 2D assets for signage and social media.
CREDITS
AGENCY– Moment Creative
CREATIVE DIRECTOR
– Ian Gilliland