CHRISTIAN
GREY
HAWKINS



I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.

LEVI STRAUSS & CO.




FORT WORTH STOCK SHOW & RODEO







BRIEF

Emphasize Levi’s connection to Western heritage at the Fort Worth Stock Show.




SOLUTION

After several rounds of ideation it was decided that the primary component of this project would be dramatic participation in the stock show’s parade, accompanied by a social campaign, and smaller activations in front of local Levi’s stores. The centerpiece was a covered wagon with a custom denim bonnet, flags, and painted banners inspired by the Levi’s archive. It sat displayed at the store activations, roared through downtown Ft. Worth in the parade, and helped us win the Western Heritage Award.




MY DELIVERABLES

Sketch Ideation of activation, embroidered patch designs, concepting and art direction of denim wagon and associated sign painting.

LEVI’S SKI TOUR

 

CLIENT


Levi Strauss & Co.


SERVICES RENDERED

Design - Sketch Ideation - 3D Modeling - Creative Direction



Brief: Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.

Solution: The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a full length book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.

TEXAS STATE FAIR

 

CLIENT


Levi Strauss & Co.


SERVICES RENDERED

Design - Ideation - Creative Direction



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AGENCIES WORKED WITH

Moment Creative – Contentious Inc. – Integer – Cultivator Advertising & Design – & Others




CLIENTS

Levi Strauss & Co. – Vuori – Crocs – Dr. Martens – Adidas – Red Robin – HistoriCorps – & Others



HARD SKILLS

DIGITAL


- Adobe
    - Illustrator
    - Photoshop
    - InDesign
    - After Effects
- 3D Modeling
    - SketchUp
    - Twinmotion
- HTML & CSS
- Font Building
- Apple System 6

PRINT


- 8+ Color Process
- Large Format
- Print for Fabrication
- Risograph
- Dye Sublimation
- Patch Embroidery
- Laser Cutting & CNC
- Screen Printing
- Wood Block Printing
- Copper Plate Etching
- CMYK

HANDS-ON


- Xylene Marker Sketching & Rendering
- Rapidograph Drafting
- Watercolor
- Gouache
- Pastel
- Oil Paint
- Photography
    - Digital & Film
    - Set Experience
- Wood & Metal Work


SOFT SKILLS

Persistence - High Personal Standards - Unique Viewpoints - People Like Me




CONTACT

CHRISTIAN@GREYHAWKINS.COM

PO BOX 1704
IDAHO SPRINGS, CO
80452